4 ways to improve customer experience with data
Mar29
on March 29, 2015
at 5:33 pm
Sara Vera is a data scientist at Insightly, a CRM and project management tool. In marketing, data is power. Surveys of marketers across industries suggest that brands of all shapes and sizes have hopped on the big data bandwagon. The Direct Marketing Association found that 84 percent of respondents plan to increase spending in data-driven marketing for 2015. Just the same, an InfoGroup survey found that brands rely on a number of different sources to collect and analyze this data. All of these activities are done in the name of improving customer experience with the type of marketing content and information…
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