22 reasons why web publishers need eye-tracking

Mar25

by Sindy Cator on March 25, 2015 at 5:07 pm

Posted In: Around the Web, Design & Dev, eye tracking, Lists

Sujan Deswal is an inbound marketing and AdTech enthusiast. He is part of the marketing team at AdPushup – an online A/B testing platform that optimizes banner ads for efficiency. An edited version of this post first appeared on AdPushup. Myth #1: “Faces always & instantly draw attention.” Myth #2: “Large text instantly draws a lot of attention.” Myth #3: “The magical word ‘FREE’ always pops out.” As EyeQuant’s 200 Website Eye-Tracking Study eloquently concluded (and busted the above myths): “Don’t rely on rules of thumb. Testing always beats guessing.” So with this post I’ll give you 22 reasons on why you should…