communication

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Failure and technology are two words that have become increasingly familiar in recent years. From the wildly popular FailCon – the annual conference where the tech community explores their failures – to the 41 million results that come back from Google when you type in, “why products fail”. While failure has become an accepted part of technology’s lexicon, a question still hovers over why precisely does it happen so often? One of the biggest, according to research firm Forrester Consulting, is a mismatch between the expectations of those involved. As many as 40 per cent of companies cited in the…

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