13 steps to perfecting your app store optimization

Mar17

by Sindy Cator on March 17, 2015 at 1:00 pm

Posted In: app store, Apps, Around the Web, How-To's, seo

Gal Shvebish is the VP Products at MOBurst, a global mobile marketing agency helping first tier startups and brands grow their mobile business. When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true (not to mention, a very easy way of explaining the concept to those unfamiliar with the term), the real story behind ASO is far more complex, deep and interesting. The key difference between SEO and ASO lies…