Hiring a data-driven modern marketing team

Feb21

by Sindy Cator on February 21, 2015 at 1:00 pm

Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's

Nick is the founder and CEO of Delmondo. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content. The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps)  and new technologies (marketing automation, retargeting, custom audiences) has made it more challenging than ever to deliver a consistent strategy and inspired customer experience. Modern marketers look at things like working dollars vs. non-working dollars. Conversions, leads and churn rate. Likes, comments, and shares. Retweets, reblogs, and reposts. CRM, CPM, CPA, and CPC. The list goes on. The modern marketer is a unicorn. Ben…