How to maximize your press coverage

Callum Laing is the CEO of Entrevo Asia and the founder of Fitness-Buffet, an employee fitness business in 11 countries. Getting media coverage is great, but as they say in the UK, “Today’s press is tomorrow’s chip paper.” Okay, so maybe digital chip paper lasts longer than its tree-based competitor, but it is still worth making the most of it when you get it. I don’t claim to be an expert in this area by any stretch, but I do have a daily column that features leaders in Asia who are doing cool stuff. Some people get featured and do nothing. Others…
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