VimeoOrYoutube-blog
Brian Honigman is a marketing consultant, speaker and freelance writer. This post originally appeared on the SumAll blog. Online video has very quickly become one of the most engaging and ubiquitous forms of content marketing. ComScore reports that in 2013 more than half of all Americans watched a combined 52 billion online videos. According to that same report one platform netted more hours of viewing than all others combined. It’s fairly obvious to anyone who has spent even a little bit of time online that the name of that platform is YouTube. It’s very hard to argue against YouTube’s dominance in terms…

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