The challenges of marketing a high-priced product (and how to overcome them)
Oct31
on October 31, 2014
at 2:23 pm
Firas Kittaneh is the CEO of One Mall Group. Businesses make a killing selling products that rarely cost more than a hundred dollars. Take Warby Parker and H&M, for instance. It’s hard not to smile at the prices; it’s easy to swipe your credit card too. For companies that offer single items worth hundreds of dollars or goods that cost an alarming four-figures, there are a number of obstacles to overcome before you can convince shoppers to spend even a dime. Brands consistently face three major challenges when marketing a high-priced product. Below are some solutions which make selling a thousand dollars’…
This story continues at The Next Web