Emotion vs. Data-driven marketing: The biggest challenges
Sep11
Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog. For a job title that barely existed three years ago, the role of a data scientist and the data-driven strategies they develop have become crucial tools for today’s marketing executives. In fact, according to a recent study by KPMG, more that half of the CFOs and CIOs polled said that big data was drastically changing their business strategies. We’re swimming in a sea full of data. The key is…
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