How our traffic generation strategy made more than $100,000 in crowdfunding
Johnathan Leow is the author of “The Crowdfunded Kit.” This post originally appeared on Crowdfund Insider. If there’s one big lesson about crowdfunding I’ve learnt in the past eight months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startup that raised $106,830. Allow me to share with you our story. When we launched Duet on April 5, we had no idea what to expect. Could we even cross $5,000? Would backers like our product? All these fears lurked in my mind as I clicked…
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