The Daily Dose

Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on Adknowledge. Whether your business is focused on mobile gaming or travel, it’s essential that your organization continue to scale your advertising on mobile devices year over year. This growth is critical to your business in order to outpace competitors, reach a larger audience, engage your customer base where they are most active and to increase your relevant messaging at different points in the purchase funnel. This year alone, mobile ad spending is estimated to reach $31.45 billion, according to eMarketer. The time is now to start scaling your mobile…

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