The power of live content: World Cup 2014 social media winners and losers
Jul16
on July 16, 2014
at 8:20 pm
Sarah Groarke is the managing director of sports content and marketing specialists Snack Media, a fan engagement and content marketing agency. It’s official. The 2014 World Cup has become social media’s biggest ever sporting event, with a staggering 35.6 million tweets about the game sent during the Brazil vs. Germany match alone. Sports coverage is evolving all the time and seems to move at a faster rate every year that goes by. Smart phone ownership and usage, plus the popularity of social platforms, has created a huge new playing field where anyone can have a voice. The fact that 72.4 percent of…
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