The making of a viral video: OK Go takes us behind the ‘wall’
Doug Levy is a staff copywriter and editor for the Shutterstock blog. This post was originally published on the Shutterstock blog and has been reprinted with permission. OK Go band members are masters of the viral music video. Since releasing a clip for their 2005 second-album single A Million Ways, which featured them doing a wonderfully choreographed, synchronized dance in a single take, they’ve been consistently one-upping themselves by creating more and more elaborate concepts for their videos. Things really blew up with the release of the now-legendary “treadmill” video for Here It Goes Again—another single off of 2005′s Oh No—and since then, the band has continued…
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