All Facebook mobile app ads will include Page links and social context from August 6

Jun12

by Sindy Cator on June 12, 2014 at 5:58 am

Facebook is increasing the focus on its mobile app ads after it revealed that ads served on mobile devices will include links to a Facebook Page, social context and sharing options from August 6. The move brings mobile app ads in line with those on the desktop version of Facebook. Desktop ads include comment, like and share buttons, a link to the advertiser’s Facebook Page, and social context, which shows users which friends like the Page advertised. Mobile app ads currently include none of that information. Facebook advertisers will no longer be able to create context-less ads for mobile after July 2. Any…