The fundamental difference between marketing and community
Jun10
on June 10, 2014
at 7:19 pm
David Spinks is the CEO of CMX Media and host of CMX Summit, the premier resource and event for the community industry. He also writes at WhatSpinksThinks. This post originally appeared on the CMXHub. Community Manager is a title that continues to be slapped on a lot of roles. Some of them make more sense than others. Marketing makes little sense. I love marketing. I’ve done it. It’s valuable, it’s important and when done right it can be really powerful for your business. But it is not community. Why do companies insist on calling employees Community Managers when they’re working completely on marketing?…
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