man using smartphone
Ami Ben David is the co-founder of EverythingMe. A seasoned veteran with experience as a founder, an executive and a VC, Ami is in charge of EverythingMe’s marketing and strategy. Following my first piece contextual mobile product design, I want to talk about designing mobile products in an environment of uncertainty. After all, if context is about understanding and anticipating people, look at the people around you – can you always understand and anticipate them? Probably not, but they still like you (I hope). This is the problem contextual products have, how to get it almost always right (but sometimes wrong), and…

This story continues at The Next Web