crowd looking up
Thijs Suijten and Menno Luiten are the co-founder and developer for Famatic. Every startup needs money. How to get that initial investment is where there is a choice: find a suitable investor, bootstrap, or use the power of the crowd to get that ball rolling. We loved the idea of the latter; not only would we get the investment to cover the costs of the initial production run, we could also gain incredible insight from our actual customers. We had to focus on the value we provide to our potential customers. It matched our mental model of “being lean” – we were not…

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