A step-by-step guide to effectively managing an outsourced content marketing team
Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Skyword blog. According to a recent study by the Content Marketing Institute, 44 percent of B2B marketers rely on outsourcing content creation such as writing, design, content distribution, and editing. Of B2B marketers, a full 57 percent of technology marketers outsource their content marketing team. It is evident that outsourcing content is a more effective and cost-efficient approach to constructing and executing a successful content strategy for many B2B businesses, especially B2B tech. The goal of your content team should be to help your company create engaging content, distribute…
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