How Facebook’s Audience Network will serve relevant ads without sharing your information

Apr30

by Sindy Cator on April 30, 2014 at 9:18 pm

Posted In: Apps, Around the Web, f8-2014, Insider

Facebook announced its ad network, Audience Network at F8 2014. With it, developers and publishers can serve targeted ads in their apps based on a user’s Facebook activity. For example, if you Like Game of Thrones on Facebook, expect to be served an HBO ad for the show in a partner app. While it’s extremely targeted to an individual, Facebook is not sharing personal information with third parties. Instead, it’s using the unique identifier on a mobile device. Here’s what happens when you load an app that’s using Audience Network to serve ads. When you sign into Facebook on a mobile device, that device shares the…