Adobe: Facebook’s referred revenue-per-visit grew quarterly, but Twitter and Tumblr dipped

Apr22

by Sindy Cator on April 22, 2014 at 7:37 am

Posted In: ad revenue, advertising, Around the Web, Insider

It may be getting harder for Facebook to stand out among other social sites for ad revenue, given the increasingly crowded space, but Adobe’s latest social media intelligence report for the first quarter of 2014 found that revenue referred from most social channels to retail sites dropped quarter-over-quarter, except for Facebook. Facebook’s referred revenue-per-visit rose 2 percent quarter-over-quarter, while Twitter and Tumblr’s figure declined by 23 percent and 36 percent respectively. Year-over-year though, Tumblr’s referred revenue-per-visit was up 55 percent, followed by Facebook at 11 percent and Twitter at 5 percent. Adobe noted in its report: “While Pinterest and Tumblr are doing…