First Taylor Swift called out Apple and won, now an unknown band is trying to outsmart Spotify in a successful attempt to get its name in the press. Eternify is a site which endlessly loops 30-second clip – the minimum length required to get paid – of whatever artist you choose from the streaming service’s catalog. The idea is to rack up royalties for them, while presumably muting the tab so you don’t have to hear the same thing over and over. The whole thing is a clever stunt by Ohm And Sport, a new band who describe themselves as “in beta”…
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