

With the trend in personalization continuing to grow in apps and gadgets, it’s refreshing to see one company apply the same tech principles to something even more impactful: children’s books. Lost My Name is a publishing startup that specializes in personalized books. And it’s not just slapping your recipient’s name on the cover and calling it a day: some of the book’s content changes depending on your name and location. Currently, the Google Ventures-backed company offers two books that it prints on demand in factories around the world. The first, “The Little Boy/Girl Who Lost His/Her Name,” allows you to enter…
This story continues at The Next Web



