Weibo, previously known as Sina Weibo, is widely recognized as ‘China’s Twitter’ — but new users may have a jarring experience when logging on for the first time. To put it simply, it’s like being at a rowdy party where bright colours, loads of multimedia, various sounds and all sorts of content assault your senses as they vie for your attention. It is essentially very unlike Twitter, which is comparatively a much calmer oasis. If you’re a Twitter user, you are unlikely to appreciate Weibo and its noise, but there is a flip-side to it. In an interview on the sidelines of GMIC…
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