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Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Steam recently rolled out a new option on its store to help sort recommendations. Up to now, the only way to stop seeing a game pop up in your recommendations was to choose the “Ignore” option, which also meant Steam would just assume you weren’t interested in that type of game. Obviously this isn’t ideal — just because I don’t want to see Monster Hunter World keep popping up in my Steam queue doesn’t mean I…
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If you’ve developed an app — even if you’re successfully selling it — there’s one statement that’s unquestionably true: you’re letting potential users slip through your fingers. No matter how good your marketing is or how much money you spend on pay-per-click strategy, you’re dealing with a fickle audience. In fact, one fifth of all of your users will leave after using your app once. I know; I’ve seen it myself. But there’s good news. If you’re willing to put in some effort for retargeting, you can pick up some of those people you’re losing. You’ll touch hot leads more…
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I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. the internet. But with the exponential growth of e-commerce in recent years, customers are increasingly utilizing multiple online platforms — with an emphasis on “multiple.” As their shopping experience gets easier, our jobs as e-commerce entrepreneurs get harder. Multi-channel management has become a stressful but necessary fixture of our daily work lives. To help save you some of the growing pains I’ve experienced as a multi-year veteran of multi-channel selling, I’d like to give you a few management tips that have…
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Phones are interesting again. Manufacturers, predominantly Chinese in origin, are designing quirky devices that target select, often narrow, demographics. A great example of this is the Unihertz Titan, which is currently in the process of being crowdfunded on Kickstarter. This handset caters to the (presumably small) niche of people who desire a rugged phone with a physical keyboard and a widescreen display. It’s strongly reminiscent of the divisive BlackBerry Passport, albeit running Android 9.0, and with the inherent hardiness of a CAT phone. In short: it’s weird. But also, I kinda love it. I got my hands on one last…
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