3 critical App Store Optimization mistakes you’re overlooking

Mar29
by on March 29, 2020 at 5:00 pm
Posted In: Uncategorized


When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years (and nearly four million apps) later, they have transcended from simply a distribution channel into a crucial marketing channel. App store marketing, or better known as App Store Optimization (ASO), has since been a vital aspect of many digital and mobile marketing strategies. Compared to other marketing topics, ASO tends to be specifically powerful when you look for high efficiency and low dependence on the marketing budget. Its emphasis on…

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Comet Atlas could be the brightest comet in decades

Mar28
by on March 28, 2020 at 5:00 pm
Posted In: Space, syndication


Comet Atlas is racing toward the inner solar system, and it could become the brightest comet seen in the night sky in over two decades. The comet, discovered by an observatory designed to protect Earth from asteroids, may even be visible during the day just two months from now. Also known as C/2019 Y4, this comet was discovered by astronomers at the Asteroid Terrestrial-impact Last Alert System (ATLAS) in Hawaii in December 2019. At the time, the comet was exceedingly dim — but the comet became 4,000 times brighter in just a month. This increase is far greater than astronomers…

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Apple launches a COVID-19 information tool for the US

Mar27
by on March 27, 2020 at 4:31 pm
Posted In: Uncategorized


Apple has launched a new screening tool for the US in partnership with CDC (The Centers for Disease Control and Prevention). The tool, available both as a website and an iOS app, acts as an information center for people across the country. The tool also allows you to answer a bunch of questions to determine if you need to quarantine, take a screening test, or contact a medical professional. If you go on Apple’s website, and answer its questions, it gives you only two options as a result: Call 911 or don’t call 911. Which doesn’t seem very helpful when…

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