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Human intelligence and AI are vastly different — so let’s stop comparing them

Sep01
by on September 1, 2018 at 10:00 am
Posted In: Around the Web, syndication


These days, it’s easy to believe arguments that artificial intelligence has become as smart as the human mind—if not smarter. Google released a speaking AI that dupes its conversational partners that it’s human. DeepMind, a Google subsidiary, created an AI that defeated the world champion at the most complicated board game. More recently, AI proved it can be as accurate as trained doctors in diagnosing eye diseases. And there are any number of stories that warn about a near future where robots will drive all humans into unemployment. Everywhere you look, AI is conquering new domains, tasks and skills that were previously thought to be the…

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a couple of laughzillas on a blue diamond background

Focus groups are the solution to improving marketing results

Sep01
by on September 1, 2018 at 8:30 am
Posted In: Around the Web, Contributors


One of the main reasons why many new products fail is because marketers fall prey to the concept of “one-size-fits-all.” It simply doesn’t work in marketing. 65 to 75 percent of new products have failed to generate the anticipated revenue or profit due to a one-size-fits-all approach. If you want to improve your marketing results, customer segmentation is the solution. Segmentation plays a vital role in marketing. Each customer is different, with individual needs and preferences, so you need to treat them differently. This is fact that remains regardless of the industry you are in. So rather than approaching all…

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