Digital advertisers know they’re screwed. Digital marketers don’t. Considering statistics like one in four US internet users are now blocking ads on a regular basis, coupled with the ongoing privacy battles over user data, it’s easy to see the challenge for digital advertisers. This problem is amplified by privacy activists, such as Apple, which are releasing tools and pushing for regulation that makes it even harder for companies to track their users. The less obvious consequence of these ad-blocking activities, however, involves not digital advertisers, but digital marketers — that is, the people responsible for understanding and deciding what content…
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