a couple of laughzillas on a blue diamond background

Your business’ website is outdated — here’s how to fix it

Apr07
by on April 7, 2019 at 7:30 pm
Posted In: Around the Web, Podium


For 20 years, a business’ homepage was its front door. When consumers needed information about a company, they would simply go to the brand URL, choose a navigation option like “menu,” and arrive at a transactional landing page where they could take a specific action, such as “order online.” However, with the growth of third-party digital experiences, the customer acquisition “funnel” is no longer on your website. The funnel is now increasingly on search engines, voice assistants, maps, apps, and directories. Once a customer has found the information they need in these places, they often go directly to a transactional…

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a couple of laughzillas on a blue diamond background

Building a second product is hard, here’s how not to be a one-hit wonder

Apr07
by on April 7, 2019 at 1:30 pm
Posted In: Around the Web, Podium


In the Valley, there’s a perception that serial entrepreneurship is just a glamorized way of saying “serial failure.” And while ‘serial entrepreneur’ has a nice ring to it, just because you’ve been successful once doesn’t guarantee that you’ll be successful again. After all, not all lessons in one industry are applicable to different business models or markets. For me and for founders like me, we are motivated to build companies that last. And to do this, it means expanding beyond your first product. If you’re running a high-growth startup, and you’re approaching double-digit market share and 10x growth, your company…

This story continues at The Next Web

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