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  • Snap lost a 400 million dollar AI deal, 20 million dollars a month to the Iran war, and 24 per cent of its stock price. The AR glasses had better work.
  • Volkswagen just became Rivian’s biggest investor. It is not buying trucks. It is buying the software its own engineers could not build.
  • Pinterest just crossed $1 billion in quarterly revenue. The bet that made it work was not social media. It was search.
  • Tesla is selling Chinese-made cars in Canada to escape the tariffs that both China and America imposed on it
  • Foreign automakers are not staging a comeback in China. They are learning to be the junior partner.

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What coworking spaces can do for you, your company, and your community

Feb28
by Sindy Cator on February 28, 2014 at 7:52 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur

WeWorkLabs North 1 520x245 What coworking spaces can do for you, your company, and your community

Adam Benzion is the founder of Entirely—a Seattle startup focused on social innovation, keen on connecting more people in more places to create special things together. 


Your day is finally here. Your two-to-three person team is ready to rock after freeing yourselves from the golden claws of your highly disappointing day job. And you are hell bent on making your new venture a success, as you should be.

First stop, you need an affordable place to work.

You try working from home, but you can’t sit still. The laundry, the dog, your roommate (or if you’re like me, your kids) provide endless distraction. You venture out to coffee shops, but after a few weeks you feel sick from overdosing on courtesy caffeine or frustrated by the lack of power outlets and available seats. You also feel lonely and isolated.

You need a better place to work.

Your dream office is nothing but a dream

You know that cool office you saw in the movies? The one with high ceilings, red brick walls, exposed steel beams and a Stella beer fountain right by the printer station?

Keep dreaming. A marginally desirable 500 square foot space in a major city will cost you at least $1,000 per month (folks in NYC are laughing loudly while reading this).

While most landlords will pay for your electricity, water and cleaning, you’ll be footing the bill for telecommunications costs, equipment, office supplies, desks, chairs, lamps, trash cans, pens – it can be a shock for a first-time self starter. You can’t handle the cost yet, and even if you could, why would you?

I asked myself the same question and eventually dumped my office plans, joined a coworking space (and never looked back.)

Network without really trying

It’s time to tap into the growing number of coworking spaces that are springing up all over the globe. For an average of $300 per month, you can land a desk at one of the world’s best and coolest shared work spaces.

This isn’t just about costs and amenities. Weekly events, meetups, and happy hours are business as usual in these communities and provide priceless networking opportunities.

When you spend your days working next to like-minded creatives, you’re bound to network without that forced feeling of getting to know someone just to get ahead.

These peers might even be able to offer feedback to your product. And if you’re really lucky, your coworking-mates may potentially become clients as well.

Benefit your local community

Instead of relocating your business to Silicon Valley or large, expensive tech hubs, staying local helps keep the talents in your local community. As your company continues to grow, you are also flexible to hire locally and preserve your city’s economy without forcing new employees to relocate or commute extensively.

With the various types of talent to be found at your local coworking space, you can also learn a new skill or two from your peers. Who knows, maybe your next big idea will launch from these discussions!

With all that said, here are some of my personal favorite spaces.

WeWork, Seattle’s South Lake Union Neighborhood

wework seattle 520x388 What coworking spaces can do for you, your company, and your community

My office at WeWork in Seattle is cool, energizing and complete. It’s a stunningly beautiful workspace that has everything I need to grow my business and be successful, including ridiculously fast Internet, awesome conference rooms, an app the manages everything from meeting rooms to printers (and even acts as an internal social network), and a friendly staff.

Throw in free coffee and beer, and I’m having a hard time finding reasons to pass this up. Best of all, I get to set up in other WeWork offices around the country when I travel, and they are open 24/7.

The Fueled Collective, NYC’s SoHo District

fueled collective 520x349 What coworking spaces can do for you, your company, and your community

This is one of the coolest coworking spaces in the world. It houses 235 of the most exciting startups in NYC on plush leather couches, with year-round ice cream and ping pong tournaments. Let’s not forget amazing views of lower Manhattan and a killer snack bar!

But the best thing about The Fueled Collective is its founder, Rameet Chawla. Rameet leads Fueled, a top mobile and digital agency, and makes himself available to his resident startup founders on a regular basis as a hands-on mentor

You can’t beat it, and there’s a wait list to prove it.

Hubud, Bali, Monkey Forest Road (yes, for real)

hubud 520x346 What coworking spaces can do for you, your company, and your community

Hubud (short for Hub-in-Ubud) is a collaborative working space which has become home to a diverse community of local and visiting creatives, techies, entrepreneurs, downshifters and truth- seekers. And it’s located in Bali’s magical town of Ubud.

The open-air space draws you in with bamboo beams, rice paddies, and an occasional visiting monkey, but also features a high-speed fiber backbone, an all-organic snack bar, and air-conditioned meeting rooms with flat screen TVs. It makes you wonder whether you really want to make that return flight home.

During my visit to Hubud last month, I spent time with Peter Wall, a co-founder of the hub, and found myself dreaming of becoming a digital nomad, spending half my time here on Monkey Forest Road.

And why not? I saw an Israeli woman collaborating with her Polish developer over Skype about a new social startup, and an independent film maker going over screening plans of his movie Jalanan, just to name a few. Park yourself here for a couple of weeks this year and learn how to work and refresh at the same time. Shoes are totally optional.

Coworking is an awesome option for starters

The spaces we occupy shape the way we think and how well we create. It only makes sense to pick a space that is fun, functional, inspiring and affordable. Give coworking a try. I’m already in and loving it.


Related: 5 Coolest Coworking Spaces in New York City

└ Tags: syndicated
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Reddit will donate 10% of its advertising revenue in 2014 to the top 10 non-profits chosen by its community

Feb28
by Sindy Cator on February 28, 2014 at 6:42 pm
Posted In: Around the Web, Insider

1265745 76281229 520x245 Reddit will donate 10% of its advertising revenue in 2014 to the top 10 non profits chosen by its community

Reddit today announced plans to donate 10 percent of its advertising revenue receipts in 2014 to 10 non-profits chosen by its own community. The company says no ad revenue will go excluded: everything from a $5 sponsored headline to a large ad campaign will be added together before one tenth is donated.

Reddit will ask its users to nominate non-profits at the end of the year and will then hold an election based off of eligible nominees. Funds will be distributed proportionally based on the percentage of votes given to the top 10 non-profits.

There is one important detail worth noting though: if the voting system is tampered with, Reddit reserves the right to choose the non-profits. Reddit may act as a democracy most of the time, but it’s still a business at the end of the day.

“Ultimately, it will be up to all of you what happens – if things go well, the community will be responsible for disbursing a very real amount of money to a set of causes of your choice,” Reddit CEO Yishan Wong said. “If it doesn’t go well – then we’ll simply just pick by ourselves.”

Wong made a point to emphasize that “this isn’t a game,” that this is “real money going to real causes doing real things in the world,” and urged Reddit users to “put aside the game-playing and be serious.” Reddit says it will fight rigging with its usual “anti-vote-manipulation” code, non-profit nominees will be limited to verified 501(c)(3) organizations, and poor suggestions will be filtered out.

Reddit has had financial issues trying to keep the site afloat as its userbase has exploded over recent years. In October, the Reddit community made an effort to raise money for the site via donations, and it looks like Reddit now wants to give back.

See also – Reddit’s 2013 stats: 56 billion page views, 731 million unique visitors, and over 40 million posts and Reddit offers free ads of 100,000 impressions each to the first 250 ‘deserving’ crowdsourcing projects

Top Image Credit: Eastop

└ Tags: syndicated
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A guide to getting everlasting traffic with keyword research

Feb28
by Sindy Cator on February 28, 2014 at 5:54 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, How-To's, Social Media
Pages: 1 2

shutterstock 129272297 520x245 A guide to getting everlasting traffic with keyword research

Denis Duvauchelle is CEO and co-founder of Twoodo, helping your team organize itself using simple #hashtags.


When you look at any of the thought leaders in marketing and copywriting, read any top keyword research guide (from Hubspot, Copyblogger, Moz) they will all tell you the same thing: You gotta get your keyword research right.

What will keyword research impact on?

  • SEO
  • SEM
  • social media activity
  • customer discovery
  • getting the right people into the funnel
  • branding

Why? Language links to identity. You need to know the language your (potential) customers are using. If you do not use similar language, you cannot attract more and will alienate the ones you have.

We are a team collaboration tool. We found that amongst others we appealed to people interested in the GTD (Getting Things Done) movement after our keyword research. Sure, it had crossed our minds but we assumed it was not that important.

Language is a tool you can use to build data about your ideal users, where they are, how to find them and how to attract them. The language you use impacts the copywriting of your website, email transactions, tweets, blog posts, press releases, customer support messages.

People identify with the things they use – here are some amazing survey results about iPhones, Androids and Blackberry users:

  • iPhone users are quite vain and travel more
  • Android users are good cooks, work longer hours and drink more
  • Blackberry users are richer and eat out the most

…and without having to go into detail, you can instantly imagine the ads for each of these products and nod in agreement. Apple appealing to the vain? Blackberry appealing to the business class? Yes, that sounds right.

These companies got their language right. They got their keywords right. This allowed them to target the people who would get the most value out of their products.

This is customer discovery at its most primitive stage. And a lot of people get it wrong.

Validate your assumptions with keyword research

Let’s start by mentioning a few well-known facts. You are not going to rank for a singular word. If you are selling wine online, you are not going to rank for “wine.” It’s going to be at least a two-word phrase, if not more.

As a newcomer, you will have to get a) specific and b) creative with your keyword targeting.

Specific: To target the exact niche.

Creative: Say it in a way that still makes sense to the core product.

It’s harder than it looks.

Let’s make a hypothetical case study for “tailored suits.” Don’t forget to use quotation marks at all times in your search to keep the search accurate.

Next: Step-by-step guide

└ Tags: syndicated
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Pinterest now lets you create as many secret boards as you want

Feb28
by Sindy Cator on February 28, 2014 at 5:36 pm
Posted In: Around the Web, Insider, Social Media

Pinterest today announced everyone can now create an unlimited number of secret boards. For those who don’t know, secret boards let you keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world.

2014022801 Pinterest now lets you create as many secret boards as you want

In November 2012, Pinterest launched secret boards and we noted at the time that while you can keep them to yourself, you can also invite family and friends to pin with you, contrary to the name. That was just a test, however, and you could only have three secret boards in total. That limitation has now been lifted.

Image Credit: Alessandra Favetto

└ Tags: syndicated
a couple of laughzillas on a blue diamond background

Pinterest now lets you create as many secret boards as you want

Feb28
by Sindy Cator on February 28, 2014 at 5:36 pm
Posted In: Around the Web, Insider, Social Media

Pinterest today announced everyone can now create an unlimited number of secret boards. For those who don’t know, secret boards let you keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world.

2014022801 Pinterest now lets you create as many secret boards as you want

In November 2012, Pinterest launched secret boards and we noted at the time that while you can keep them to yourself, you can also invite family and friends to pin with you, contrary to the name. That was just a test, however, and you could only have three secret boards in total. That limitation has now been lifted.

Image Credit: Alessandra Favetto

└ Tags: syndicated
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