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How mobile is bridging brick and mortar’s data gap

Mar20
by on March 20, 2014 at 2:12 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, evergreen, Insider, Investigations, Rackspace

shopping in store tablet
Smart marketers know that offline marketing techniques like in-store promotions, events, and free samples are powerful techniques for delighting customers and driving sales. The challenge? There’s limited data to prove it. Meanwhile, the Internet has spoiled us. Thanks to tools like Google Analytics and KISSMetrics, we have more data than we can handle – we can track everything from lifetime value to user acquisition costs, and acquisition models. We laugh at brick-and-mortar and call it “old school,” making absurd claims that online mega-conglomerates are making our favorite stores obsolete. The days of the shopping mall are dead, right? Not so…

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QuizUp’s social trivia app for Android blasts through one million downloads in just one week

Mar20
by on March 20, 2014 at 2:00 pm
Posted In: Apps, Around the Web, Insider

QuizUp finally arrived for Android on March 6, four months after it arrived for iOS. And while it may be little surprise to many, it looks like its arrival on Google’s mobile operating system is boosting its uptake significantly. While it garnered 10 million users in two months on iOS, the Icelandic startup behind the QuizUp, Plain Vanilla Games, has revealed it notched up one million downloads in the week after its launch. It’s now averaging around 100,000 new registered users each day, and claims a total of 12.5 million registered users across iOS and Android. QuizUp follows the likes…

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Twitter wants to help you celebrate its 8th birthday by rediscovering your very first tweet

Mar20
by on March 20, 2014 at 1:50 pm
Posted In: Around the Web, Insider

As Twitter gears up to celebrate turning eight-years-old, the social networking giant now wants to help you easily find your first ever tweet. Using this little tool, not only can yo rediscover your own first tweet, however, you can also enter any username to see their first ever musing on the platform…including celebrities, politicians, and all the rest. Moreover, you can even retweet your first tweet directly too, so you can likely expect to see a plethora of ‘my first tweet’ tweets hitting your timeline throughout today and tomorrow. Related read: Twitter’s latest experiment hints that it will remove @ replies…

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Facebook for BlackBerry 10 finally lets you sort the News Feed by Most Recent and Top Stories

Mar20
by on March 20, 2014 at 1:33 pm
Posted In: Apps, Around the Web, Product Updates

The Facebook for BlackBerry 10 app received an update today, although in terms of features it’s still far behind its iOS and Android counterparts. Version 10.4 adds News Feed sorting for the first time, so you can finally filter your stream by Top Stories or Most Recent. Similar to the Facebook for Android app, you can alternate between the two by opening the side menu and tapping the settings icon just to the right of the News Feed selection. Emoticons are now supported too, so you can quickly send smiley faces in a comment or private chat. The app also offers…

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Quick 4 Minute Workout: The iPhone app for when 7 minutes is just too long…

Mar20
by on March 20, 2014 at 1:12 pm
Posted In: Apps, Around the Web, Insider, Product Reviews

One of the most recent fitness crazes to come to the fore is the 7 Minute Workout, a short and snappy high-intensity session spanning 12 exercises of 30 seconds each, interjected with a series of 10 second breaks. But what if you don’t have enough time for even that? Well, here’s a 4-minute workout for you. From the same folk that gave us Quick Fit, an iPhone app that delivers more than just a 7-minute workout, the Quick 4-minute Workout adopts a similar philosophy. It’s built on the principles of Tabata, a high-intensity interval training (HIIT) program that was apparently…

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