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Google Maps now lets you find and catch wild Pokémon

Mar31
by on March 31, 2014 at 4:05 pm
Posted In: Apps, Around the Web, Google, Product Updates

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April Fools’ Day has already arrived in Japan and as expected, Google has a deluge of jokes and Easter eggs to check out online. One of our early favorites is the new Pokémon Challenge for Google Maps which, at long last, lets anyone with a smartphone or tablet earn the all-important title of Pokémon Master. From an iOS or Android device, you simply need to launch the Google Maps app and tap the ‘Search’ option at the top of the screen. You’ll see a new ‘Press Start’ option and a blue Pokéball icon, signalling the classic quest that awaits every aspiring Pokémon trainer. In…

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Rdio and Crackle get Chromecast support to let you stream music and movies directly to your TV

Mar31
by on March 31, 2014 at 3:14 pm
Posted In: Apps, Around the Web, Gadgets

Rdio today announced it has added support for Google’s Chromecast dongle, letting you stream music directly to your TV. The feature is supported across Android tablets and smartphones, iPhones, iPads, Chrome for Mac, and Chrome for Windows. To use the feature, make sure Chromecast is set up, and then just press the cast icon in Rdio’s Android, iOS, or Web apps. Rdio promises the feature is straightforward to use and keeps the same controls you’re already used to: “You won’t have to learn anything new.” You can cast songs, albums, stations, and playlists. The integration also supports controlling playback from…

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Google+ and LinkedIn drive few, but more engaged social referrals compared to Twitter, Facebook, and Pinterest

Mar31
by on March 31, 2014 at 3:00 pm
Posted In: Around the Web, Google, Insider, Social Media

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Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social media, the company was interested in answering the question “What is our behavior post-click, when we actually interact with a link one of our friends shared socially?” As such, it was necessary to examine the average visit duration, pages per visit, and bounce rate for each of the top eight social media platforms. Here’s the breakdown (data is from September 2013 to February 2014) from Shareholic, which tracks 250 million users visiting its…

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The guide to effectively A/B test your email creative

Mar31
by on March 31, 2014 at 2:53 pm
Posted In: Around the Web, Design & Dev, How-To's, Insider

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Visuals are an essential aspect of your marketing campaigns, especially when it comes to your email messaging on behalf of your organization since 40 percent of people respond better to visual information over plain text. Since visuals are an important factor in the success of your email marketing efforts, it’s helpful to continually A/B test your creative to understand what resonates more effectively with your audience. Why start with A/B testing your creative? Testing the types of buttons, images, headers, product photos and other visuals will benefit your email campaigns in the long-term, since you’ll no longer need to rely on…

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Amazon greenlights six original TV shows and renews Alpha House for a second season

Mar31
by on March 31, 2014 at 1:43 pm
Posted In: Around the Web, Insider

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Amazon today unveiled a slate of new original TV shows headed to Prime Instant Video, as well as a second season for its political comedy Alpha House. The debutantes moving forward from its latest pilot season include mystery thriller The After, detective noir Bosch and Mozart in the Jungle, a new comedy-drama which promises a unique cocktail of “sex, drugs and classical music”. The final three are Transparent and two children’s TV shows called Wishenproof and Gortimer Gibbon’s Life on Normal Street. They’ll follow fellow kids series Creative Galaxy, Tumble Leaf and Annedroids, which have already been ordered for a summer…

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