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Breaking up with Facebook: Where are brands and young users going?

Apr13
by on April 13, 2014 at 3:00 pm
Posted In: Analysis and Opinion, Around the Web, Social Media

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“We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot,” wrote delivery service Eat24 in its breakup letter with Facebook. Eat24 is one of the many brands reevaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects organic reach. According to a study by ad agency Ogilvy, as of 2012, Facebook limited the organic reach of content to roughly around 16 percent. As of February 2014,…

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a couple of laughzillas on a blue diamond background

How to sync your e-commerce store with your offline business

Apr13
by on April 13, 2014 at 12:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, How-To's, Social Media

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Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the SumAll blog. The online and offline world of your business should be one cohesive experience that meshes together well. Both your online store and offline locations can help support one another in a variety of ways, but approaching each store separately will limit the full potential of your business, missing out on key opportunities. Last year and already in 2014, many e-commerce first websites like Warby Parker, Bonobos, and Birchbox have opened up brick-and-mortar retail locations to better serve their customers. Many of these businesses opened up physical stores due to…

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