a couple of laughzillas on a blue diamond background

We’re looking for the ONE

Apr15
by on April 15, 2014 at 3:01 pm
Posted In: Around the Web, tnweurope2014, Voice

ONE-session-stage
Next week sees our flagship event, TNW Europe Conference take place in Amsterdam. With 2,500 people attending from more than 50 countries it is going to be the biggest event we ever hosted. We have several speaker formats (Trend, Grow, Boost to name a few) and today we’re adding a new fresh format. We call it: ONE. ONE talks, co-hosted by OneDrive, are short talks on the one topic you’re really excited about. It doesn’t have to relate to tech, startups or technology at all, it can be about anything. As long as it’s the one thing you’re really passionate about and…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

We’re looking for the ONE

Apr15
by on April 15, 2014 at 3:01 pm
Posted In: Around the Web, tnweurope2014, Voice

ONE-session-stage
Next week sees our flagship event, TNW Europe Conference take place in Amsterdam. With 2,500 people attending from more than 50 countries it is going to be the biggest event we ever hosted. We have several speaker formats (Trend, Grow, Boost to name a few) and today we’re adding a new fresh format. We call it: ONE. ONE talks, co-hosted by OneDrive, are short talks on the one topic you’re really excited about. It doesn’t have to relate to tech, startups or technology at all, it can be about anything. As long as it’s the one thing you’re really passionate about and…

This story continues at The Next Web

└ Tags: , ,
a couple of laughzillas on a blue diamond background

Why advertisers should target personas, not segments, on Facebook

Apr15
by on April 15, 2014 at 2:34 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, Social Media

shutterstock_106656677
Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog. It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform. In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments. By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the Facebook user in the funnel. Use data from your analytics to understand what types of personas are typically…

This story continues at The Next Web

└ Tags: 
a couple of laughzillas on a blue diamond background

Why advertisers should target personas, not segments, on Facebook

Apr15
by on April 15, 2014 at 2:34 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, Social Media

shutterstock_106656677
Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog. It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform. In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments. By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the Facebook user in the funnel. Use data from your analytics to understand what types of personas are typically…

This story continues at The Next Web

└ Tags: 
a couple of laughzillas on a blue diamond background

Microsoft launches Office 365 Personal subscription: One PC/Mac and one tablet for $69.99/year or $6.99/month

Apr15
by on April 15, 2014 at 1:31 pm
Posted In: Apps, Around the Web, Mobile

Microsoft today launched its Office 365 Personal subscription, a cheaper alternative that is limited to just two devices: one PC or Mac and one tablet. Instead of $99.99 per year or $99.99 per month for the Home subscription, the Personal option goes for $69.99 per year or $6.99 per month. It’s available online at Office365.com, at Microsoft Stores, and through the company’s online and retail partners. The new offering was announced last month, but Microsoft then only said it would be coming “this spring.” Now that it’s here, Office 365 Personal is an excellent option for all those iOS users…

This story continues at The Next Web

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