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Google acquires mDialog to boost DoubleClick and help publishers monetize their video content

Jun19
by on June 19, 2014 at 8:11 pm
Posted In: Around the Web, Google, Insider

Google has acquired mDialog, a company that helps media companies deliver, analyze and ultimately monetize advertising against their content across multiple streaming platforms such as iOS, Android, Apple TV, Roku, Google TV and Xbox. The team will be joining DoubleClick, a subsidiary of Google that helps publishers monetize their sites, services and content. At the same time, it also gives advertisers the ability to manage, serve and review campaigns across multiple platforms. On its site, mDialog said it would continue to offer its services to programmers and distributors. “There are no immediate changes for our existing customers,” the company emphasized. The…

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a couple of laughzillas on a blue diamond background

New visual storytelling site highlights how to engage your audience

Jun19
by on June 19, 2014 at 7:07 pm
Posted In: Around the Web, Design & Dev

vis-2014-06-19-at-11.32.50-AM
NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency. The site, and its accompanying free 34-page White Paper of the same name, provide advice and examples for marketers tasked with selecting imagery for various campaigns. Said Erika Velazquez, NewsCred’s brand marketing and communications manager on the NewsCred blog, “The project that we launched today with Getty Images is pretty meta: a piece of visual content that explains the power of visual content, and how to get it right.” The site outlines…

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a couple of laughzillas on a blue diamond background

New visual storytelling site highlights how to engage your audience

Jun19
by on June 19, 2014 at 7:07 pm
Posted In: Around the Web, Design & Dev

vis-2014-06-19-at-11.32.50-AM
NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency. The site, and its accompanying free 34-page White Paper of the same name, provide advice and examples for marketers tasked with selecting imagery for various campaigns. Said Erika Velazquez, NewsCred’s brand marketing and communications manager on the NewsCred blog, “The project that we launched today with Getty Images is pretty meta: a piece of visual content that explains the power of visual content, and how to get it right.” The site outlines…

This story continues at The Next Web

└ Tags: , ,
a couple of laughzillas on a blue diamond background

Feel like an impostor? You’re not alone

Jun19
by on June 19, 2014 at 6:52 pm
Posted In: Analysis and Opinion, Around the Web, How-To's, LifeHacks

guy alone bike
This post originally appeared on the Crew blog. Sometimes I find myself waiting for the e-mail saying: “Sorry, we’ve made a huge mistake, you are fired.” Every success is a fluke. Each mistake is a disaster I play over and over again. I’ve convinced myself that one day it will all come crashing down. Does any of this sound familiar? It’s most likely what has been cleverly coined as impostor syndrome and it’s more common than you might think. Why do we feel this way? Psychologists Suzanne Imes, PhD, and Pauline Rose Clance, PhD, were the first to describe impostor…

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a couple of laughzillas on a blue diamond background

Feel like an imposter? You’re not alone

Jun19
by on June 19, 2014 at 6:52 pm
Posted In: Analysis and Opinion, Around the Web, How-To's, LifeHacks

guy alone bike
This post originally appeared on the Crew blog. Sometimes I find myself waiting for the e-mail saying: “Sorry, we’ve made a huge mistake, you are fired.” Every success is a fluke. Each mistake is a disaster I play over and over again. I’ve convinced myself that one day it will all come crashing down. Does any of this sound familiar? It’s most likely what has been cleverly coined as impostor syndrome and it’s more common than you might think. Why do we feel this way? Psychologists Suzanne Imes, PhD, and Pauline Rose Clance, PhD, were the first to describe impostor…

This story continues at The Next Web

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