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The one hire every startup desperately needs to make

Jun21
by on June 21, 2014 at 3:00 pm
Posted In: Around the Web, Entrepreneur

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Nick Marsh is the founder at Makeshift. This post originally appeared on Medium. I want to introduce a new concept — ‘talent hacking’. I define this as the creative application of technology and data to the problem of building new teams. I’m trying to coin this phrase in part to highlight how we’ve bizarrely neglected the ‘people’ part of the startup stack. We’ve seen methodological revolutions in how we build technology, manage products and do marketing in recent years. But the processes involved in hiring and managing people seem to have barely changed at all. It’s time to change that by learning from what’s working…

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A 3-step framework to growing your social media budget

Jun21
by on June 21, 2014 at 11:10 am
Posted In: Analysis and Opinion, Around the Web, How-To's, Social Media

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Ritika Puri is a content marketer, freelance business writer, and media entrepreneur. This article originally appeared on the Adknowledge blog. Smart marketers know social media is a customer engagement power tool. The problem? They can’t prove it. Broken systems and incomplete analytical models leave marketing managers in a lurch. The task of asking for more budget becomes a leap of faith, and CEOs don’t like that. All social media managers (and advertisers) struggle—at some point—to prove their team’s worth. The c-suite fully understands and believes in the power of social media. But they need spreadsheets, not a hunch, to invest in…

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The key to color harmony: Avoiding boredom and chaos

Jun21
by on June 21, 2014 at 11:00 am
Posted In: Around the Web, How-To's

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Odes Roberts is an in-house designer for Shutterstock. This post was originally published on the Shutterstock blog and has been reprinted with permission. I love color. I especially appreciate bright, vivid colors that make you feel like you’re in another world. With summer coming to my neighborhood, I’ve been inspired to look for more vivid and stunning color-harmony arrangements. Color harmony creates a balance that’s pleasing to the eye. When imagery isn’t harmonious, it becomes either boring or chaotic. At one extreme is a visual experience so bland that the viewer isn’t connected to what he or she is looking at, while at the…

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Techstars London Demo Day 2014: Our favorite startups

Jun21
by on June 21, 2014 at 10:30 am
Posted In: Around the Web, Insider, Roundups, UK

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At the end of Techstars’ 13-week startup accelerator program, it’s traditional to have a Demo Day. It’s six minutes for the startups involved to show off their progress and shout about what their hard work amounted to during their time in the program. Yesterday was that day for the Techstars London 2014 intake and 11 startups took to the stage in a bid to spread the word, and perhaps even secure funding from the gathering of VCs in the crowd. With polished pitches and not a technical gremlin in the house, all 11 startups delivered their presentations flawlessly, but with the dust now settling, it’s time to meet our…

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