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6 ways content marketing has changed the way we do PR

Jun29
by on June 29, 2014 at 11:00 am
Posted In: Around the Web, Entrepreneur, Social Media

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Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible. Going to lunch with them helped, but it was not scaleable. With the onset of social media and the ability to go directly to the source, journalists had a whole new world of information at their fingertips. Although the Internet had already been around for 19 years, the playing field…

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Twitter: Brazil-Chile World Cup game is the most tweeted sporting event ever

Jun28
by on June 28, 2014 at 10:22 pm
Posted In: #worldcup, Around the Web, brazil chile, world cup

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The FIFA World Cup has just reached the knockout stages. That increase in drama and tension has set a new record for Twitter, which just revealed that the Brazil vs Chile match became its most-tweeted real-time event ever. The 16.4 million tweets sent during the match — which tournament hosts Brazil narrowly won following a penalty shootout — make it the most tweeted game from the World Cup so far. The company says the moment that Chilean defender Gonzalo Jara missed the crucial penalty triggered 389,000 tweets per minute — that beats Superbowl 48 (382,000 tweets per minute) as the most tweeted sporting event to date….

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