a couple of laughzillas on a blue diamond background

3 tools to help protect your brand while retargeting

Aug09
by on August 9, 2014 at 12:00 pm
Posted In: Around the Web, Design & Dev, Insider

MultipleDevices

Sam Barnett is the CEO and co-founder of Struq. It is possible for almost anyone to undertake some basic retargeting and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage to brand image as users feel hounded by seeing ads too often and for products that they have already purchased. This has led to a lot of advertisers going to external providers for their retargeting. There are three key tools that your retargeting provider should have so that you can enjoy the benefits of retargeting without sacrificing brand image or performance. 1. Frequency…

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a couple of laughzillas on a blue diamond background

One of these things is not like the other…

Aug09
by on August 9, 2014 at 11:56 am
Posted In: Around the Web

Sometimes when I copy code from the web and paste it into VBA, I get something like this:
 
Error
 

…and I’m damned if I know why. It’s not the usual culprit of incorrect quote marks. It’ something else, and I don’t know what.

Usually I just retype the offending line:
 
No error
 
…and after looking in vain for a difference, simply delete the bad one, and put it down to inexperience.

But not today. Because I’m tired of being compiled around. So today, I’m gonna find out why. And I’m going to use Excel to keep VBE honest. Conquer and #DIV/0, I say.

If I paste the two formulas into separate cells in Excel, then I can clearly see that something is amiss. I just can’t clearly see the actual something:
 
Excel 1
 

Okay, let’s get nasty, and atomise these suckers so I can compare their DNA:

=MID(A,ROW(A1:INDEX(A:A,LEN(A))),1)
=MID(B,ROW(B1:INDEX(B:B,LEN(A))),1)

Array
 

Well take a look at that…there’s the culprit:
 
False
 
No wonder I couldn’t see it:
 
Different

In this particular case, the culprit looks like Ken Pul’s Blog platform…I stole the code from a comment Jan Karel left there, and note that the code has no similar issue if I lift it directly from Jan Karel’s site.

There you go. Busted.

Makes me feel like singing:

Singing

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