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How do advertisers find users on a second device and why do they care?

Sep27
by on September 27, 2014 at 12:30 pm
Posted In: Analysis and Opinion, Around the Web, Insider

Phone and laptop

Sam Barnett is the CEO and co-founder of Struq. According to research by Time Warner, users switch between devices an average of 27 times a day. For any advertiser that wants to target you with relevant advertising this is a massive issue and, through necessity, the advertising industry has evolved. We no longer perceive the user population as just a set of separate devices but rather many users with many devices. The key is knowing which user owns which device; but how does it work and why do advertisers care? Quality vs quantity – deterministic vs probabilistic matching The first…

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a couple of laughzillas on a blue diamond background

4 hot TNW Deals on apps, training and more

Sep27
by on September 27, 2014 at 10:30 am
Posted In: Around the Web, Offers

We’ve featured some amazing offers from TNW Deals lately that we know you don’t want to miss. Here are the top deals that are ending soon: TOCCs Wireless Feather Buds: Crystal clear sound on the go, tangle-free Out for a run or on your way to work? Don’t let troublesome headphone cables slow you down. The TOCCs Feather Buds headphones let you enjoy your favorite tunes as you go about your day with total flexibility. Pair them with any Bluetooth device and enjoy your music wirelessly up to 30ft away — and use the in-built remote and mic to control…

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