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3 keyword data workarounds for your organic search campaign

Oct30
by on October 30, 2014 at 5:42 pm
Posted In: Analysis and Opinion, Around the Web, How-To's, Insider, Social Media

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Stanley Meytin is the founder and Creative Director at True Film Production, a New York City-based video production company that creates videos for businesses and brands all over the world. In October 2011, Google began to mask its keyword data, ostensibly for the sake of privacy. In Google Analytics, keywords began displaying as “(not provided).” Shortly afterwards, the head of Google’s Webspam team Matt Cutts assured marketers and business owners that “(not provided)” at full rollout would only impact “low single digit percentage queries.” However, as time passed, that prediction proved to be woefully inaccurate. The keyword masking continued to grow, and now obscures…

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Clowdy: A professional hub for all content creators, from director to intern

Oct30
by on October 30, 2014 at 5:36 pm
Posted In: Apps, Around the Web, Product Updates, UK

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While services like SoundCloud, Vimeo and YouTube allow content creators to share their work with the world, Clowdy is a relatively new service that aims to provide more of a network to help them develop their careers. Audio, video and photography can be uploaded and sold directly to fans in what the founders hope will become a thriving social hub for discovering creativity. While other platforms offer some similar features, Clowdy is bringing multiple forms of media together in one place, and a new feature launched this week should differentiate it further. Creative works can often be team endeavors and it can be hard…

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Instagram video ads are rolling out today, watch 4 of them here

Oct30
by on October 30, 2014 at 5:00 pm
Posted In: Around the Web, Insider

Instagram has been serving up ads for a while already in some markets, but now it’s officially rolling out video ads too as expected. As AdWeek reports, the Facebook-owned platform has inked deals to display 15-second skits from a number of big brands, including Disney and Banana Republic. The ads will be appearing from today, and will be rolling out to everyone in the next few weeks. Here’s a peek at what four of the ads look like. Banana Republic Disney CW Call of Duty

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Instagram video ads are rolling out today, watch 4 of them here

Oct30
by on October 30, 2014 at 5:00 pm
Posted In: Around the Web, Insider

Instagram has been serving up ads for a while already in some markets, but now it’s officially rolling out video ads too as expected. As AdWeek reports, the Facebook-owned platform has inked deals to display 15-second skits from a number of big brands, including Disney and Banana Republic. The ads will be appearing from today, and will be rolling out to everyone in the next few weeks. Here’s a peek at what four of the ads look like. Banana Republic Disney CW Call of Duty

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Pearltrees expands beyond trees of pearls with a new interface called ‘Meaning’

Oct30
by on October 30, 2014 at 4:00 pm
Posted In: Apps, Around the Web, Insider, Product Updates

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Content and file curation and sharing platform Pearltrees has been updated today with new features that include ‘Meaning’, a new organization system that breaks away from the service’s traditional ‘tree’ interface. ‘Meaning’ is based on a traditional grid and allows users to drag and drop content into collections that can be shared with others and collaborated on with real-time synchronization. Pearltrees tells us that it hopes the new layout will encourage more collaboration between users. The company may have a point – a conventional grid could well take less time for new users to adapt to than Pearltrees’ standard ‘tree of pearls‘,…

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