If someone was to ask you where you bought most of your clothes, you might list the usual high-street chains, and you might reel-off a few online favorites like Asos. But if you’re a man, it’s pretty likely that you’re not really using a service that’s geared for you. In the nineties and early noughties, ‘lads mags’ like Loaded or FHM tended to cover men’s fashion, but the coverage came as a forerunner to general appetite for style-conciousness among the UK’s male population. Now it seems the population has caught up, however, and there’s a demographic of 18 – 35-year-olds that care deeply about how…
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