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Twitter’s new iOS analytics disappeared on Christmas Eve

Dec26
by on December 26, 2014 at 7:00 pm
Posted In: Around the Web, Insider

When Twitter introduced mobile, per-tweet analytics for its iOS app a few days ago, marketers and social media managers everywhere surely rejoiced. However, in a bit of a Christmas mystery, we noticed the functionality disappeared without warning on Christmas Eve. We also spotted a few tweets to corroborate our own discovery: Where has #TwitterAnalytics gone ? Disappeared from tweets overnight — Ian (@BlindsInGlass) December 26, 2014 Was anyone else able to view their tweet analytics? I was — but now it's gone? It was awesome. @twitter — Sameer Sadhu (@sameersadhu) December 26, 2014 The new functionality was only online for about 24…

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TNW’s Apps of the Year: Our team’s favorite apps of 2014

Dec26
by on December 26, 2014 at 5:05 pm
Posted In: Apps, apps2014, Around the Web, Insider, Roundups

apps of the year

In our Apps of the Year series, The Next Web team shares personal recommendations for our favorite apps of 2014.  Earlier this week, we rounded up the best iOS and Android apps that launched in 2014. Some of our staff favorites may not have been released within the past 12 months, but they’re apps we love to use… a lot. Here they are in one handy list. For more info, check out the links below on why we’ve personally selected them. Dashlane European Editor Ben Woods values digital security – and so should you. Dashlane is his pick for maintaining the passwords…

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Why persona-based marketing will never be obsolete

Dec26
by on December 26, 2014 at 3:10 pm
Posted In: Analysis and Opinion, Around the Web, Insider

head yarn
This article originally appeared on the Evergage blog. Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer personas to plan target markets, craft advertising plans, and drive the development of new products. Personas are the reason why today’s biggest companies have evolved to become what they are today — if you’re in the B2B world, you’re probably working with several companies that rely on this customer analysis technique. The challenge with persona-based marketing, however, is that it doesn’t solve the same business problems that it has in the past…

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Grab this WordPress starter kit and name-your-own-price WordPress Theme Bundle

Dec26
by on December 26, 2014 at 1:30 pm
Posted In: Around the Web, Insider, Offers

wordpress
If you’re working with WordPress, you definitely can’t miss our latest offer. Here at TNW Deals, we’ve got a great selection of premium themes and elite training to help you build beautiful sites with total control and flexibility. And you won’t believe the prices! Here’s what’s in store: 93% off the 0-100 WordPress Starter Kit Want to design and code quality themes and plugins for the world’s most popular CMS? The 0-100 WordPress Starter Kit includes lifetime access to 6 great tutorials from Udemy, with over 30 hours of content, to teach you everything you need to build a WordPress…

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