a couple of laughzillas on a blue diamond background

Lifecycle emails: Magic pixie dust for user onboarding

Jan03
by on January 3, 2015 at 6:00 pm
Posted In: Around the Web, Design & Dev, Entrepreneur

email
Samuel Hulick is a long time UX consultant with an intense focus on user onboarding. This post originally appeared on the Help Scout blog. Unless your product is eyebrow-raisingly basic, there’s a very, very good chance that a new user won’t get to experience all the value you have to offer in their very first sitting. And since user onboarding isn’t merely the process of introducing your new signups to your product’s features, but instead the process of driving people to success, getting there will take many follow-up trips. For that, you need to think of ways to get people logging back in—something your…

This story continues at The Next Web

└ Tags: 
a couple of laughzillas on a blue diamond background

3 ways to improve your marketing campaigns in 2015 — and beyond

Jan03
by on January 3, 2015 at 4:00 pm
Posted In: Analysis and Opinion, Around the Web

static.squarespace
Ashley Kemper is a marketing strategist who spends her free time traveling and pursuing hobbies in photography, Web design and blogging. This post was originally published on the Shutterstock blog and has been reprinted with permission. If you’re like most marketers, the past 12 months were filled with their fair share of victories, as well as near-misses, and maybe even a total flop. Step up your game in 2015 by setting (and sticking to!) these three simple resolutions. Create monthly content calendars, and actually follow them Whether you create content calendars weekly, monthly or even quarterly, having a documented plan…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

3 ways to improve your marketing campaigns in 2015 — and beyond

Jan03
by on January 3, 2015 at 4:00 pm
Posted In: Analysis and Opinion, Around the Web

static.squarespace
Ashley Kemper is a marketing strategist who spends her free time traveling and pursuing hobbies in photography, Web design and blogging. This post was originally published on the Shutterstock blog and has been reprinted with permission. If you’re like most marketers, the past 12 months were filled with their fair share of victories, as well as near-misses, and maybe even a total flop. Step up your game in 2015 by setting (and sticking to!) these three simple resolutions. Create monthly content calendars, and actually follow them Whether you create content calendars weekly, monthly or even quarterly, having a documented plan…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Intuitive interfaces don’t exist. Why should we use any interface at all, then?

Jan03
by on January 3, 2015 at 2:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Insider

143572206

Wojtek Borowicz, Community Evangelist at Estimote, freelance writer, Internet of Things enthusiast. One of the greatest lies of software industry is the so-called intuitive interface. It’s the fad diet of IT world: everyone, from the behemoths of tech to hip startups in the Valley, claims they’ve nailed it, but you always end up with disappointment and frustration. The future, however, is bright, as developers now have all the intelligence to deliver what the users need, when they need it. The answer lies in leveraging data, context and in a common mantra: less is more. What does it mean to be…

This story continues at The Next Web

└ Tags: