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How to build your growth machine: Part 2

Feb11
by on February 11, 2015 at 8:07 pm
Posted In: Around the Web, Entrepreneur

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Samir Patel is the President & CEO of GrowthMachines, TheGrowth.Academy and Mentor at 500Startups. Those who fail to plan, plan to fail. Without clear, focused goals, it’s impossible to succeed. Setting up key performance indicators (KPIs) is essential to drive a clear and focused path to your goals and enable teams to do continuous optimization. You need to establish the maximum amount you can pay to acquire a user or have them do a specific action. We’ll describe this in general terms, explain each of the KPIs along with their formulas, give you a worksheet with the formulas, and then…

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Say goodbye to Aperture as Apple reminds us of its impending demise

Feb11
by on February 11, 2015 at 7:50 pm
Posted In: Around the Web, Insider

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We knew this was coming. With iPhoto’s days clearly numbered, it was only a matter of time before Apple pulled us all aside and told us that its professional photo app, Aperture was being taken to a nice farm in the country where it could frolic with other totally-not-dead-just-retired apps. On Apple’s Aperture product page, the company today placed the following message: When Photos for OS X is available this spring, Aperture will no longer be available for purchase from the Mac App Store. Apple told us back in June that this was going happen so today’s news is just a reminder…

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Facebook starts showing ‘relevance’ scores to advertisers

Feb11
by on February 11, 2015 at 6:58 pm
Posted In: Around the Web, Insider

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Facebook relies heavily on advertising to make money, so keeping its advertisers happy is important. Today, the company announced a new ‘relevance’ score for its ad reporting tools. The new metric is essentially Facebook’s estimate for how well an ad will perform with its target audience. The higher the predicted number of positive interactions (think video views, clicks, etc) the higher your score will be. The more likely people are to hide or report an ad, the lower the score will be. It’s not an incredibly nuanced value- scores range from 1 to 10 – but it can change once the ad…

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It’s official, Microsoft’s acquired Sunrise calendar app

Feb11
by on February 11, 2015 at 6:00 pm
Posted In: Apps, Around the Web, Insider

1022_Microsoft
A week after the news dropped that Microsoft was acquiring calendar app maker, Sunrise Atelier, the companies have confirmed the acquisition via a YouTube video that has since been made private. The Sunrise calendar app for mobile and desktop is a user favorite. With this acquisition Microsoft is looking beyond its own developers for ways to make its calendar apps better. Earlier reports pegged the purchase price at over $100 million, but there’s no official word on what Microsoft paid. In the year since Satya Nadella became CEO, Microsoft has been working on being more open – including open source – and hopes…

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a couple of laughzillas on a blue diamond background

It’s official, Microsoft’s acquired Sunrise calendar app

Feb11
by on February 11, 2015 at 6:00 pm
Posted In: Apps, Around the Web, Insider

1022_Microsoft
A week after the news dropped that Microsoft was acquiring calendar app maker, Sunrise Atelier, the companies have confirmed the acquisition via a YouTube video that has since been made private. The Sunrise calendar app for mobile and desktop is a user favorite. With this acquisition Microsoft is looking beyond its own developers for ways to make its calendar apps better. Earlier reports pegged the purchase price at over $100 million, but there’s no official word on what Microsoft paid. In the year since Satya Nadella became CEO, Microsoft has been working on being more open – including open source – and hopes…

This story continues at The Next Web

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