a couple of laughzillas on a blue diamond background

Watch now: How to manipulate the media

Apr20
by on April 20, 2015 at 3:09 pm
Posted In: Around the Web, Insider

Holiday

We’ve just added Ryan Holiday’s talk from TNW Europe Conference 2013 to our TNW Video site and you can watch it right now for free. There is something broken about today’s media business. In his talk, Holiday, former head of marketing at American Apparel, digs into the economics of the Web. The business model of many media outlets is now based on producing as many blog posts as conceivably possible in order to generate page views. This shift from quality to quantity has more profound impact on our everyday lives than we think. In order to attract eyeballs, sensational headlines…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

Watch now: How to manipulate the media

Apr20
by on April 20, 2015 at 3:09 pm
Posted In: Around the Web, Insider

Holiday

We’ve just added Ryan Holiday’s talk from TNW Europe Conference 2013 to our TNW Video site and you can watch it right now for free. There is something broken about today’s media business. In his talk, Holiday, former head of marketing at American Apparel, digs into the economics of the Web. The business model of many media outlets is now based on producing as many blog posts as conceivably possible in order to generate page views. This shift from quality to quantity has more profound impact on our everyday lives than we think. In order to attract eyeballs, sensational headlines…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Mattel is bringing the Magic 8 Ball back to life with new iOS app

Apr20
by on April 20, 2015 at 3:00 pm
Posted In: Apps, Around the Web, Product Launches

Magic 8 Ball Logo 1
American toy manufacturer Mattel has announced that it will be bringing the retro Magic 8 Ball toy to our phones and wrists later this month with its new app for iOS devices and the Apple Watch. The Magic 8 Ball’s fortune-telling powers have been optimized so you can ask your phone (or watch) for answers to your pressing questions using voice commands. And if you are feeling a bit nostalgic, the new app lets you shake your phone the same way you would shake the Magic 8 Ball toy to reveal your answers. On the Apple Watch, you’ll have to…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

Google’s next big Android Wear update brings a new launcher, Wi-Fi support, gestures and more

Apr20
by on April 20, 2015 at 2:22 pm
Posted In: Around the Web, Insider

Android Wear is about to get a slew of new features. Google today announced an update that should make Android watches a lot easier to use. While most Wear devices keep watchfaces on at all times with a power-saving Ambient Mode, sometimes the time isn’t the information you need from your smartwatch. Android Wear will now allow apps to create always-on modes to provide useful information – think locations on a map or a grocery list – without having to turn on the screen. Google is also enabling Wi-Fi on its Wear watches, allowing you to use them independently as…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

Enhancing customer engagement with interactive voice response

Apr20
by on April 20, 2015 at 2:05 pm
Posted In: Analysis and Opinion, Around the Web, Future of Communications, Insider

microphone record

This post is part of a series titled, ‘Future of Communications,’ and is brought to you by Nexmo.

Interactive voice response (IVR) is a technology that allows a computer to interact with a human through the use of voice and input via keyboard. Although mobile marketing is gaining traction with the use of apps, SMS and emails, the use of voice as a channel is often not considered a staple in the mix. However, there are two main advantages to using IVR to better engage with your customers.  Firstly, it can surpass country restrictions placed on SMS. These may include the typical 160 character limit per message and country restrictions, such as the inability to deliver promotional messages…

This story continues at The Next Web

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