a couple of laughzillas on a blue diamond background

Why we rejected that news you sent us

Apr26
by on April 26, 2015 at 4:10 pm
Posted In: Around the Web, Insider

spam
It’s no secret that we get a lot of pitches sent in by email here at The Next Web. We obviously don’t write about everything that’s sent to us, but quite often we don’t explain why we’re passing on coverage of a particular announcement. This silence on why we said ‘sorry, no’ or simply never replied at all, often frustrates the startups and PR companies that email us. We’d love to reply to everyone and explain why their pitch didn’t make the cut, but if we did that we’d have no time to actually write articles about the things that did make the…

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a couple of laughzillas on a blue diamond background

Why we rejected that news you sent us

Apr26
by on April 26, 2015 at 4:10 pm
Posted In: Around the Web, Insider

spam
It’s no secret that we get a lot of pitches sent in by email here at The Next Web. We obviously don’t write about everything that’s sent to us, but quite often we don’t explain why we’re passing on coverage of a particular announcement. This silence on why we said ‘sorry, no’ or simply never replied at all, often frustrates the startups and PR companies that email us. We’d love to reply to everyone and explain why their pitch didn’t make the cut, but if we did that we’d have no time to actually write articles about the things that did make the…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

5 psychology principles every visual marketer should know

Apr26
by on April 26, 2015 at 1:36 pm
Posted In: Around the Web, Insider, Lists, psychology, visual marketing

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This post first appeared on the Image Brief blog. Let’s face it. Lifestyle photography can be cheesy, bland, or completely lackluster. Even for experienced creatives, it’s hard to balance what’s engaging with what sells. That’s why we see so many cheesy stock photos — and so many boring ads — in marketing materials. The ‘search’ for the perfect visual can be frustrating, particularly when we’re using broad keywords like ‘lifestyle photography’ and ‘happy people’ to choose the perfect photo. We need to dig deeper. In a study of more than 10,000 participants from 48 countries, psychologists Ed Diener of the…

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How being unprofessional increases employee engagement

Apr26
by on April 26, 2015 at 8:52 am
Posted In: Analysis and Opinion, Around the Web, crying, Insider, workplace habits

unprofessional
David Hassell is Founder & CEO of 15Five. This post originally appeared on the 15Five Blog.  A recent Forbes article asked the question, “Does Crying Kill Your Career?” This sparks an important conversation about the necessity for an authentic human experience in the workplace. Crying is viewed by many as unprofessional, regardless of gender. However, behaving professionally does not mean that we cease to be human.  Stoicism has little value in the modern workplace as connection and a sense of safety allow employees to perform their best, most creative work. Sometimes emotions get the better of us, and it is far better…

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