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How to name your startup

No one knows the value of a great domain as much as a startup. That is why some of the most successful new startups shell out upwards of $500,000 for a category killer premium name. But where does that leave everyone else? According to Wakefield Research, 52 percent of people would change their name if they had a chance to. Naming a startup is often an exercise in frustration. It is hard enough to find an acceptable name that is not already in use. But the really frustrating part comes once the team has finally agreed on a name, and…
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The App Store and Google Play have a problem, and both Apple and Google are hoping app indexing will solve it. I’m talking about search. Google Play and the App Store have terrible search functionality. We’ve all run into scenarios where you’re searching for an app — by name — and it’s somehow tenth on the list an app portal returns. The simple way to explain app indexing is that it’s a way for developers to let Google and Apple peek into apps and see what kind of content lies within, and which content users are accessing. This bypasses blind…
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Alibaba will soon launch a Netflix competitor in China, which it’s calling Tmall Box Office, or TBO. Like Netflix, TBO will produce its own shows, but also bring in content from outside sources. Currently, TBO plans to stream shows from China and other countries. TBO has competition from rivals like Tencent or Baidu, but plans to operate as a freemium model. According to Reuters, only about 10 percent of TBO’s content would be free, while the remaining 90 percent would have to be purchased or require a subscription. Alibaba hasn’t said when TBO will launch, only noting it was coming…
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How good are you at Super Mario World? Chances are, you’re not as good as a neural network and genetic algorithms. MarI/O may be just that, and it’s really good at Super Mario World. In the video above, you’ll see MarI/O beating a level of the game with ease, and a quick explainer on what made it so efficient (I won’t say ‘good’ because it left a lot of points on the board). Creator Seth Bling has published the source code for his efforts so you can try it yourself. We’ve got in touch with him for more information about the…
This story continues at The Next Web




