Creativity cannot rest on eureka moments; it is a process, designed to consistently bring abstract ideas into the tangible world. Startups have an interesting tie to creative work. With limited resources, companies depend on the thinking and efforts of the people who power them—to see what other people don’t see, to find a way with what is available. But your team needs dependability. Only amateurs sit around and wait for inspiration. Unfortunately, “how to be consistently creative” isn’t the best topic to get advice on. There’s a lot of pontificating without substance. Perhaps the best way to improve is through…
This story continues at The Next Web
