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Counteracting the Sea of Sameness in Marketing

Jul16
by on July 16, 2019 at 4:45 pm
Posted In: Around the Web, Podium


Follow the leader is not only a children’s game but a concept ingrained in the social psychology that drives us to emulate what’s popular. Marketers are notorious for paying close attention to what’s resonating in their industry amongst their peers and capitalizing on it, but often to a fault. Whether duplicating a company’s branding outright or adopting an identical tone on social media, many marketing strategies today are exactly the same. This sea of sameness in marketing doesn’t benefit advertisers as it quickly dilutes the effectiveness of a tactic when everyone adopts it at once. And it doesn’t serve customers…

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There’s a secret hidden inside the binary code on Alan Turing’s new £50 note

Jul16
by on July 16, 2019 at 2:17 pm
Posted In: Around the Web, Shareables


On July 15, the Bank of England revealed Alan Turing, a pioneer of computer science and artificial intelligence, will be the face of the new £50 note. One thing the announcement didn’t touch on, however, is that there’s a witty easter egg permanently embedded in the note’s design. The note, which will be printed on polymer, has a ticker tape showing a binary code: 1010111111110010110011000. You can see the the code to the left of Turing’s photo. While the number might seem random at first, it actually contains a piece of information about Turing’s life, as spotted by eagle-eyed Twitter users. When converted,…

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What’s a cryptocurrency exit scam and how do I spot one?

Jul16
by on July 16, 2019 at 1:56 pm
Posted In: Around the Web, blockchain, cryptocurrency, Hard Fork, Hard Fork Basics


Welcome to Hard Fork Basics, a collection of tips, tricks, guides, and info to keep you up to date in the cryptocurrency and blockchain world. Google ‘cryptocurrency’ and the likelihood is you’ll see ‘exit scam’ somewhere in the results. But, what are they, how do they work, and more importantly, how can you spot one? What’s an exit scam? Put simply, an exit scam is a fraudulent operation orchestrated by unethical cryptocurrency promoters who disappear with investors’ funds during or in the aftermath of an initial coin offering (ICO). To do so, the scammers typically launch a new cryptocurrency based…

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55,000 cryptocurrency users affected in Bitpoint’s $28 million hack

Jul16
by on July 16, 2019 at 12:47 pm
Posted In: Around the Web, blockchain, cryptocurrency, Hard Fork


Embattled cryptocurrency exchange Bitpoint has revealed that roughly half of its 110,000 users were affected by last week’s $3.02 billion yen ($28 million) hack, reports The Mainchi. Speaking at a Tokyo press conference, Bitpoint president Genki Oda noted that of the 3.02 billion yen stolen, customers owned 2.06 billion yen ($19 million), while 960 million yen ($8.9 million) consisted of the company’s own holdings. According to Oda, customer losses represented 13 percent of the total amount of cryptocurrency users had kept on Bitpoint. He also pledged to repay victims (in cryptocurrency) once standard trade resumes. The theft, which included sums of Bitcoin, Bitcoin…

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