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The emotional power of color

Jul25
by on July 25, 2015 at 3:44 pm
Posted In: Around the Web, Color, Insider, psychology

color
Colors can have a tremendous impact on a consumer’s decision to purchase. With today’s three seconds to convince visitors to convert kind of world, it’s important to use colors, images and messaging the best way we can. As our brains process images 60,000 times quicker than text, color can have a huge impact on your landing page’s conversion rate. In the following article we will explore the emotional power color has on our brains and decisions, along with tips for how you can incorporate color psychology into your landing page designs. Colors are a way of communicating certain messages and…

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What Sonic 2 taught me about making a real impact with marketing

Jul25
by on July 25, 2015 at 3:37 pm
Posted In: Around the Web, Insider

sonic 2
Few marketing campaigns have the power to stick with you vividly for decades. The way Sega launched Sonic the Hedgehog 2 in 1992, however, really fits the bill. Even to this day I remember that ‘Sonic 2sday’ was November 24, 1992. I remember the excitement I had as a child as that day approached. This was the first simultaneous global launch of a video game and it was a big deal. I remember hopping on a bus down to the local games shop (Microbyte in Bradford, staffed by two affable young chaps called Jools and George) after school to see…

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Nintendo is killing its TVii service for Wii U next month

Jul25
by on July 25, 2015 at 10:45 am
Posted In: Apps, Around the Web, Insider

tvii
Nintendo is shutting down the TVii service on its Wii U console next month. One of the big selling points of the Wii U when it launched in late 2012, it provides access to cable and satellite TV channels, as well as video on demand services like Netflix and Hulu. The service, complete with its interactive and social features, will go offline at  3:00pm PT on August 11, 2015. The Netflix, Hulu, Amazon Instant Video, YouTube, and Crunchyroll apps will continue to operate separately. All Nintendo has said by way of explanation is that “every service has a life cycle, and it is time to focus our…

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How hackathons improve productivity

Jul25
by on July 25, 2015 at 10:14 am
Posted In: Around the Web, Insider

pizza
I’m sure we’ve all heard of the term ‘hackathon’ being bandied around, conjuring up images of developers hunched over laptops in the dead of night, pizza stains on their graphic tees, and surrounded by rolling hills of empty Red Bull cans. The idea behind hackathons are that if you fill a room with techies and ply them with enough caffeine and grease-soaked snacks, you’re bound to squeeze out a usable idea or three. But do they actually help improve productivity within a company? The short answer is: yes, they do. In fact, they can help improve productivity in a number…

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This helmet can see through walls

Jul25
by on July 25, 2015 at 9:51 am
Posted In: air force, Around the Web, HUD, Insider

F35
When you spend $400 on a motorcycle helmet, you have certain expectations about quality and safety. But what should you expect when your helmet costs $400,000? Well, if you expected it to be magically able to see through walls, you’d be right. It won’t actually give you Superman’s X-Ray vision, but it’s pretty close. This “super-helmet” is actually the F-35 Gen III Helmet Mounted Display System (HMDS) and it was created to work in synch with one of the most complex weapons systems ever created: the F-35 Lightning II. Different versions of the Lockheed Martin-built fighter jet are designed to…

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