The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are many cases where some really fantastic new marketing approaches are pioneered by those well outside the profession. This article will take a look at five non-marketers who are using some pretty remarkable approaches to market themselves and their brands on YouTube. Michelle Phan Uses Facebook Video to Cross-Promote YouTube…
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